Hi, I’m Alli! I’m a brand design specialist who loves negative space, luxurious colour palettes, and elegant typography.
I’ve always been drawn to the stories behind good design. As a graphic designer specializing in brand identities and printed marketing materials, I believe that design isn’t just about making something beautiful; it’s about creating meaning, consistency, and connection.
My education in Design and Marketing at BCIT gave me a solid grounding in design principles, but my most important lessons came from my experiences working as a flight attendant, salon coordinator, and customer care specialist, where I observed firsthand how people genuinely respond to a brand. Sometimes their responses were inspiring, other times disappointing — but they were always honest. It taught me that the audience isn’t just a consideration; they’re the heart of every project. At the end of the day, we design for them — not ourselves.
That’s why I created Onwards Design. I love discovering what makes a brand unique, and how those qualities matter to the people you’re trying to reach. I bring a balance of research and intuition to each project — because the best designs don’t just look good, they serve a purpose while connecting with their audience on an emotional level.
My Services
1
Brand
Foundation
Your brand’s visual identity is the foundation of how people recognize and remember you. By designing a personalized visual identity and clear brand guidelines, we can build a cohesive look and feel that captures your brand’s personality and ensures consistency everywhere it appears.
2
Brand
Extension
Your brand’s story shines through every moment your audience interacts with it. From stationery and packaging to printed marketing materials and other brand collateral, we’ll extend your visual identity into designs that deepen connections, and create meaningful touchpoints..
3
Experience
Enhancement
Special moments deserve to leave a lasting impression. Through unique packaging and event-specific materials, We’ll elevate your brand experience to something memorable and exciting. These designs celebrate your story, and create meaningful connections beyond the ordinary.
If you’re ready to create a visual identity that’s research-based, consistent across touchpoints, and genuinely meaningful, I’d love to connect. Let’s explore how thoughtful design can help your brand reach its fullest potential.