Lunden
Brand Identity

Lunden, meaning ‘The Grove’ in Swedish, is a conceptual brand fuelled by the desire to redefine the world of fashion through sustainable luxury. Inspired by the serenity of the natural world and contemporary Scandinavian style, Lunden crafts their garments from recycled fabrics, each piece of clothing a testament to the brand’s commitment to “slow fashion.” My goal was to reflect their mission through desaturated colours, natural textures, and elegant typography.